The company is oriented towards the development of professional, healthy and hygienic personal care product brands, and is dedicated to serving as a “personal care specialist” serving consumers. Its brands have occupied an important position in the market, especially ABC, Free, EC, ABC's BB are generally welcomed by the target consumer group.  Kingdom Healthcare marketing network has spreaded to more than 30 provinces, and municipalities directly under the Central Government,  products are distributed to more than 5,000 large and medium-sized stores. The company's products are even more exported to Southeast Asia.