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"Free" Pure cotton New Arrival novelty over attention beyond description
2016-09-20
This autumn, pure cotton towel series products under Free personal care products brand come into season, American pure cotton surface, with sunshine of north latitude 37°, return cotton's original flavors, allows girls to feel the warm comfortable feeling surrounded by cotton while using at ease.
With this new arrival, waves of warm cotton activities sweep across the country, bring warmth to the coolness of autumn.
The first bomb: TVC sweeps across the network pure cotton concept is blowing
As a start, creative TVC, perfectly interprets Free cotton series “natural and comfortable” product concept, grandly lands on Hunan TV, Zhejiang TV,Dragon TV, and Beijing TV, iQIYI, Funshion, Mango, Letv and other high traffic sites broadcast media, wins the public attention for the perfect match between high exposure rate and the product promotion.
The second bomb: online interaction in full swing Win top prize Beautiful TVC sweeps through major media, online cotton interaction is also in full swing. Once creative game “Free natural and comfortable new experience" is available, it has achieved good results. Just coming online for a month, the game's traffic has been up to 3678326 times. Through traffic diversion, Free's official WeChat fans increase nearly 120,000, results are quite gratifying.
The third bomb: New arrival, national tour, warm cotton, cheer up offline audience
Great achievements have been made in online activities, offline cotton world also cheers up the audience throughout the country. Since September 29, Free pure cotton new product release press conference, has been held in Guangzhou, Qingdao, Beijing, Chengdu, Nanjing, Wuhan, Chongqing, Shenzhen in turn, harvest warm responses.
Rich activities and warm atmosphere on the spot fully drives sales, then product sales surge frequently. In word of mouth, Free tour series activity harvests consistent high praise, many consumers failing to present, express regret through Weibo and WeChat, and hope to be able to continue encounter Free cotton world in 2017.
The fourth bomb: popular anchors arrive at the scene, hotly chat and interact with visitors, all the people involve in carnival
In national tour conference of pure cotton product, online stars also show their high popularity. Chinese version of "Song Joong Ki" presents, his popularity ignites the joyful cotton world, not only the scene interaction can't help stopping, also online fans praise has also breakthrough millions.
The fifth bomb: public area density coverage Fully show cotton affinity
While launching pure cotton new products, Free personal nursing materials brands are overlaid in the crowded subway station. In Guangzhou, Shenzhen, Chengdu and other high-traffic locations, cover creative window, train box, light box advertising, and other outdoor advertisings. In addition to providing gentle and comfortable visual experience for urban landscape, the ads cover more than ten million, combined with pure cotton product selling point, outdoor advertising advantages get highly effective arrival rate.
In addition to high-density advertising in the metro stations, each main market also prepares eye-catching Top Gondola and prize giveaway, greatly stimulates the customer's desire to purchase. During promotion period, Free products sales roar obviously, and reap gratifying results.
At the same time, in order to meet students test requirements for pure cotton towel on campus, Free personal care brands also specially set up trial and intimate dispatch activities by students to dormitory, in just one month, reaching nearly 150000 schoolgirls. In order to fully care students, Free also sets up UBOX in high-traffic areas on campus, to help themselves to try, and provide students with pure cotton care anytime and anywhere.
Although pure cotton new products related activities are nearly finished, Free personal care products brand has been advocating freedom, pursuing fashion, upholding Teenagers original intention, receive more and more favors from Free Girls with striving attitude. In the New Year, Free will also stick to the brand concept, create more intimate care and wonderful experience for user groups, let’s be "Free".
With this new arrival, waves of warm cotton activities sweep across the country, bring warmth to the coolness of autumn.
The first bomb: TVC sweeps across the network pure cotton concept is blowing
As a start, creative TVC, perfectly interprets Free cotton series “natural and comfortable” product concept, grandly lands on Hunan TV, Zhejiang TV,Dragon TV, and Beijing TV, iQIYI, Funshion, Mango, Letv and other high traffic sites broadcast media, wins the public attention for the perfect match between high exposure rate and the product promotion.
The second bomb: online interaction in full swing Win top prize Beautiful TVC sweeps through major media, online cotton interaction is also in full swing. Once creative game “Free natural and comfortable new experience" is available, it has achieved good results. Just coming online for a month, the game's traffic has been up to 3678326 times. Through traffic diversion, Free's official WeChat fans increase nearly 120,000, results are quite gratifying.
Great achievements have been made in online activities, offline cotton world also cheers up the audience throughout the country. Since September 29, Free pure cotton new product release press conference, has been held in Guangzhou, Qingdao, Beijing, Chengdu, Nanjing, Wuhan, Chongqing, Shenzhen in turn, harvest warm responses.
The fourth bomb: popular anchors arrive at the scene, hotly chat and interact with visitors, all the people involve in carnival
In national tour conference of pure cotton product, online stars also show their high popularity. Chinese version of "Song Joong Ki" presents, his popularity ignites the joyful cotton world, not only the scene interaction can't help stopping, also online fans praise has also breakthrough millions.
The fifth bomb: public area density coverage Fully show cotton affinity
While launching pure cotton new products, Free personal nursing materials brands are overlaid in the crowded subway station. In Guangzhou, Shenzhen, Chengdu and other high-traffic locations, cover creative window, train box, light box advertising, and other outdoor advertisings. In addition to providing gentle and comfortable visual experience for urban landscape, the ads cover more than ten million, combined with pure cotton product selling point, outdoor advertising advantages get highly effective arrival rate.