Mission, Vision and Values
We strive to provide quality, pleasant and healthy personal care products to customers so as to improve people's quality of life constantly.
VisionBe recognized as one of the leading Chinese personal care products companies.
People First People-CountPeople are the most valuable asset in the Company. We provide fair and open platform for all individuals. We value our people, encourage their development, embrace diversity and reward them.
IntegrityWe create an atmosphere of respect, fairness and honesty towards our consumers, colleagues and partners. We continually strive to improve and ensure we act in the best interest of our customers to maintain high standard of performance and superiority of products.
Leading ChangeWe are committed to lead market growth and consumer satisfaction by exploring new opportunities in the field of research and development (R&D), production, marketing and management model.
Pursuing Excellence Staying ProactiveWe strive to provide the most distinctive competences in all aspects of strategic importance to the customers, colleagues and society in order to gain and sustain competitive advantage of future growth.
Go GreenCorporate Social Responsibility is firmly embedded in our roots and has been a major contribution to the growth and success of the company. We will continue to implement tangible contributions towards sustainable future.
Mutual ProsperityWe ensure we act in the best interest of our stakeholders at all time and embrace any changes that will improve the long term prosperity intelligently.