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From November 19th to November 21st, public welfare projects Happiness on Fingertips, co-held by United Nations Development Program (UNDP), Song Ching Ling Foundation, Song Jiaren Women's Happiness Fund and Cultural Industry Office of Kaili City, sponsored by Kingdom Healthcare Holdings Limited, Guangdong and Huayi Brothers Public Welfare Funds, ushered its first anniversary.
The following report comes from Xinhua news agency: "Swallow"flies into Miao Village
The United Nations uses Miao Embroidery weaves chapter for poverty alleviation.
On November 20, the United Nations Development Program (UNDP) appoints Zhao Wei as goodwill ambassador of China
On November 21, new ambassador, investigated sustainable development project villages supported by United Nations Development Program and Kingdom Healthcare Holdings Limited, Guangdong (hereinafter referred to as "Kingdom Healthcare").
Happiness on Fingertips
“Although national minority area has rich cultural resources, lacks the idea changing cultural resources into livelihoods and ability of organization operation and business management.” Zhao Wei said that it helped women in the minority community to pass Miao Embroidery process to develop in the future, facilitating them to overcome poverty and achieve prosperity at home.
After the appointment ceremony, Zhao Wei visits Happiness on Fingertips, poverty reduction projects of the United Nations Development Program in Guizhou, and visits the project fund families.
The project is launched by United Nations Development Program, Kingdom Healthcare Holdings Limited, Guangdong, Song Ching Ling Foundation, Jiaren Female happiness funds and local minorities, to train Miao Embroidery skill in Miao Village in the southeast of Guizhou province, aiming to help ethnic minority women, while inheriting their unique national traditional culture heritage, at the same time, improve their own livelihood and social economic status, promote the minority women's empowerment, reduce the poor ethnic minority areas.
Artists and entrepreneurs join hands to create a new model for poverty alleviation.
The United Nations Development Program joints public figures, liability company to find a public poverty alleviation new pattern "Art Enterprise Union”.
Poverty alleviation is a systematic engineering needing cooperation. According to the introduction of Miss.Wen Aijie, country director of Representative Office in China of United Nations Development Program, the United Nations Development Program get the support of many celebrities for a long time, they serve as a goodwill ambassador of the United Nations Development Program, provide voluntary service, with its own influence, call on the public to pay attention to human development, strengthen international cooperation, and drives the implementation of sustainable development agenda in 2030.
In addition to the "star effect", responsible enterprise's "demonstrative guide" is indispensable in poverty alleviation. Enterprises’s participation, can furthest vitalize the natural resources, and realize the sustainable development of poverty alleviation.
As the supporting party of project, Kingdom Healthcare with many years of successful marketing experience, work with the United Nations Development Program to create a suitable Miao Embroidery business model.
Introduce market mechanism, promote the minority cultural heritage and development, select pilot villages and cultural products, develop handicrafts and business skills training, set up small circulating funds, which are the exploring mode Happiness on Fingertips.
"Promoting Miao Embroidery can help locality to gain greater benefits.” Deng Jinming, vice chairman of Kingdom Healthcare tells Oriental Outlook, “part of income can be recycled back to continue helping local expansion training, part will invest hospitals to construct senior women inspection center, regularly provide free health checks for the village women, freely release personal health care products, and hold the women's health knowledge propaganda and training.”
Zhao Wei, Deng Jinming as well as representatives of the United Nations Development Program and the villagers watch village program
Chen Qin, girl of Miao Village, witnesses prosperous E-Business's huge rich potential, so she gives up prosperity in big cities, returns home Jidao Miao Village in Guizhou. In April 2016, the project team of Happiness on Fingertips of development office, came to the Miao village with experts, professional knowledge, to help local female embroider to improve the art and design, Chen Qin not only inherited the intangible skill, also brought home income.
Today, "Happiness on Fingertips”has helped project villages to establish the cooperative prototype, train more than 40 high-level female embroiders, and 150 women accept physical examination.
How to use “Miao Embroidery" to weave articles for poverty alleviation?Deng Jinming told the Oriental Outlook, enterprises should take more responsibility in this respect. “In addition to providing training funds, I think exploring Miao Embroidery landing business model is more important.” He says, Kingdom Healthcare is organizing manpower to help marketing promotion.
“In fact, show customers the way to present craft gifts through large companies, accurately promote Miao Embroidery handicraft, not only can win public praise, but also can expand sales.” Deng Jinming revealed that, United Nations Development Program, will jointly Kingdom Healthcare, Industrial and Commercial Bank of China, China Southern Airlines and other large enterprises to promote Miao Embroidery in the future.
Source: Xinhua News Agency